traser® swiss H3 watches is the new official timekeeper of the Tour de Suisse. The tour starts on June 13, 2015, with the prologue in Risch-Rotkreuz and finishes after nine stages with a time trial in Bern.
It is no coincidence that the Tour de Suisse is the partner of choice for the watch manufacturer from Niederwangen in the canton of Bern. traser® swiss H3 watches and the Tour de Suisse are both known for top quality in their respective segments.
For traser® swiss H3 watches, an involvement in the world of cycling is part of an overall strategy to raise its profile at an exclusive, highly traditional Swiss sporting event with a large audience. Roger Siegenthaler, CEO, is excited about the partnership and sees it as an ideal opportunity to exploit the available potential together. “It is a great honor for us to serve as the official timekeeper of the Tour de Suisse with traser® swiss H3 watches. We were looking specifically for a partner that could offer us an exclusive and prestigious advertising environment", says Siegenthaler.